Privacy Policy

Last updated: January 2, 2026

1. Introduction

Butler AI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered hospitality management platform (the "Service").

We respect your privacy and are dedicated to transparent data practices. Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when using our Service, including but not limited to:

  • Contact information (name, email address, phone number)
  • Guest profile details (room number, check-in/check-out dates)
  • Service preferences and special requests
  • Payment information when processing transactions
  • Feedback, inquiries, and communication history

2.2 Usage Information

We automatically collect certain information when you access and use our Service:

  • Device information (IP address, browser type, device type)
  • Log data (access times, pages viewed, time spent)
  • Location information (if permitted by your device settings)
  • Service usage patterns and interaction data
  • Communication content with our AI assistant

2.3 Information from Hotels

For hotel guests, we may receive information from the hotel where you're staying:

  • Reservation details and length of stay
  • Room preferences and special arrangements
  • Loyalty program information
  • Past stay history and preferences

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and personalizing our Service to meet your needs
  • Processing and managing service requests submitted through our platform
  • Facilitating communication between hotels and their guests
  • Improving our AI systems and enhancing user experience
  • Analyzing usage patterns to optimize our Service
  • Sending service-related notifications and updates
  • Detecting and preventing fraudulent or unauthorized activities
  • Complying with legal obligations and enforcing our terms

4. How We Share Your Information

We may share your information with the following parties:

4.1 Hotels and Service Providers

We share guest information with the hotel where you are staying to facilitate service delivery and fulfill requests. This is essential for the proper functioning of our Service.

4.2 Service Providers and Partners

We may engage third-party companies to perform services on our behalf, such as:

  • Cloud hosting and data storage providers
  • Payment processors for transactions
  • Analytics providers to help us understand user behavior
  • Customer support tools and services

These service providers are bound by confidentiality obligations and are permitted to use your data only as necessary to provide services to us.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government requests).

4.4 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Service of any change in ownership or uses of your personal information.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For hotel guests, we typically retain your data for a period after your stay to handle any post-stay inquiries and to improve our service for future visits.

Hotel operators' data is retained for the duration of our business relationship and as required for legal and accounting purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data in transit and at rest
  • Regular security assessments and penetration testing
  • Access controls and authentication mechanisms
  • Secure development practices and regular security updates
  • Staff training on data protection and security

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You can request copies of your personal information.
  • Rectification: You can ask us to correct inaccurate or incomplete information.
  • Deletion: You can request that we delete your personal information in certain circumstances.
  • Restriction: You can ask us to limit how we use your data.
  • Data Portability: You can request a copy of your data in a machine-readable format.
  • Objection: You can object to our processing of your data in certain circumstances.

To exercise any of these rights, please contact us using the information provided in the "Contact Information" section below. We will respond to your request within the timeframe required by applicable law.

8. Children's Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.

9. International Data Transfers

We may transfer, store, and process your information in countries other than your own. Our servers and service providers may be located outside your country of residence. By using our Service, you consent to the transfer of your information to these countries, which may have different data protection rules than your country.

When we transfer personal data outside of the EEA, UK, or Switzerland, we ensure appropriate safeguards are in place to protect your information, such as Standard Contractual Clauses approved by the relevant authorities.

10. Cookies and Similar Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

We use the following types of cookies:

  • Essential cookies: Necessary for the functioning of our Service
  • Analytical/performance cookies: Help us understand how visitors interact with our Service
  • Functionality cookies: Allow us to remember your preferences
  • Targeting cookies: Record your visit, pages visited, and links followed

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

11. Third-Party Services

Our Service may contain links to or integrate with third-party websites, services, or applications that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party services.

We encourage you to review the privacy policies of every third-party service that you visit or use.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Butler AI

Email: privacy@butlerai.com

Address: 123 Hospitality Lane, Suite 100, San Francisco, CA 94105

We will respond to your inquiry as soon as possible, typically within 30 days.

14. Data Protection Officer

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions regarding this Privacy Policy. If you have any questions or concerns about our privacy practices, you can contact our DPO at dpo@butlerai.com.

15. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information. This section describes your CCPA rights and explains how to exercise those rights.

15.1 Right to Know

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.

15.2 Right to Delete

You have the right to request that we delete any of your personal information that we have collected from you and retained, subject to certain exceptions.

15.3 Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.