Real properties, measured outcomes. Sunday Morning Collection in Pyhä, Finland generated €9,081 in upsell revenue (+93.9%), lifted guest contact coverage from 35% to 91%, and resolved 295 guest requests at a 38-second average — without adding staff.
AI-powered Room Upselling
Personalized Amenity Offers
Smart Guest Experience Promotions
Automated Pre-Arrival Emails
Dynamic Pricing & Segmentation
Each story covers the property, what was automated, and the measured outcome.
Pyhä, Finland
€9,081 in upsell revenue, 38-second average resolution, contact coverage from 35% to 91%.
Results
Revenue impact, operational efficiency and communication performance over the measured period.
Operations
The multi-channel workflow behind the numbers, from pre-arrival to checkout.
Hotels of various sizes and categories have reported impressive results from AI-driven upselling. Sunday Morning Collection (Pyhä, Lapland) shares full Butler AI metrics and operating detail—start there for a verified customer deep-dive.
Pyhä, Finland · Premium resort
Multi-channel automation (WhatsApp, email, SMS), OTA contact recovery, and timely upsell campaigns—with reporting on revenue, response time, and data quality.
Upsell revenue growth (measured period)
Guest contact coverage
Punta Cana, Dominican Republic
By leveraging Oaky's upsell platform integrated with their Opera PMS, this 1,775-room all-inclusive resort achieved major gains in ancillary sales.
Upsell revenue in Q1 2024 vs Q1 2023
Additional revenue per room per month
"The AI-driven upselling has boosted guest satisfaction as well, since guests arrive excited about the enhancements they purchased."
— Hard Rock Revenue Manager
Stockholm, Sweden
This Scandinavian hotel introduced an AI-assisted front desk upsell system in 2023. Front desk agents went from struggling to remember to offer upgrades to having automated prompts and an incentive dashboard.
Increase in upsell revenue in months
Number of rooms
"Having a system track upsells and staff commissions in real time greatly motivated the team, creating friendly competition to maximize upsells."
— Clarion Hotel Management
Stockholm, Sweden
Another Strawberry group property, this hotel started using an AI-driven upsell tool at the front desk in 2023 after poor results with ad-hoc upselling.
Revenue target exceeded in first month
Additional upsell revenue in 2023
This translated to an additional $0.75 USD in revenue per occupied room – a meaningful gain for a mid-market hotel. The average upsell transaction was ~€36 (e.g. upgrade or service fee) and the conversion rate of eligible guests was about 15% (peaking at 21% in peak season).
Mid-single digit RevPAR gains
Marriott has invested heavily in analytics and AI to drive what it calls "total revenue management." The company's attribute-based booking on the Concerto platform allows guests to select room attributes (high floor, ocean view, include breakfast, etc.) for a customized price.
5-8% revenue increase
Hilton has seen success by pairing AI-driven segmentation with upselling. By analyzing millions of Hilton Honors guest profiles, Hilton's AI models learned which guests are likely to value certain add-ons and deployed personalized pricing and promo offers on its channels.
Industry trends, which upsell categories convert, the tools involved and how to implement AI upselling are covered in a separate guide.
Read the hotel AI upselling guideScan to experience it yourself
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