AI Drafts the Broadcast. Your Team Just Publishes It.

Most hotel promos get invented from scratch every time someone remembers to send one. Guest Broadcasts starts from something better: your own guests' actual booking patterns. Butler AI reads the signals, drafts the offer, and your team's only job is to review it and hit publish.

Guest Broadcasts lives in one place for one-off or recurring messages across web chat, WhatsApp, email, or SMS — with a running count of what's already gone out (12 broadcasts, 3 active, 1,840 sent, in the example shown) so it's never a mystery what guests have already received.

Before anything gets sent, the audience is explicit and countable — Current Guests, Recent Past Guests, Upcoming Guests, or All Guests — and the tool tells you exactly how many people will actually receive it. "48 guests will receive this message" isn't an estimate you have to trust; it's a number you see before you commit.

This is the part that replaces guesswork: Butler AI looks at guest signals from the last 28 days, spots a pattern — Tuesdays reliably spike spa bookings — and uses that same kind of signal to draft what's relevant right now, like an aurora night safari offer on a clear Wednesday evening. Three drafts come back ranked by priority, each editable before it goes anywhere.

Publishing isn't a leap of faith — staff pick the channel (WhatsApp here), confirm the audience, and send. The confirmation is immediate and specific: "Broadcast sent successfully! 48 messages sent," logged in the same list as every other broadcast, tagged Sent.

The offer shows up as a real WhatsApp message on each guest's own phone — Sofia gets the aurora night safari, other guests get the spa reminder or the terrace jazz night, each with a clear Book Now action. It looks like a message from their hotel because it is one, not a marketing blast that reads like spam.

The loop closes inside the same thread — Sofia taps Book Now on the aurora night safari and the booking is confirmed without a phone call, a separate app, or a redirect to a website. From the guest's side, this is just one more WhatsApp message that happened to be useful.

The point of doing this well shows up in the numbers over time: more bookings landing from broadcasts, more upsell revenue captured, and — just as important — less manual work drafting a new promo from scratch every time. This kind of before/after is illustrative of what the feature is built to drive rather than a live analytics export, but it's the honest shape of the outcome: happier guests who got something relevant, and revenue that followed instead of being chased.

Right offer, right guests, drafted from your own hotel's real patterns instead of a guess. Your team's job shrinks to a review and a publish; the pattern-spotting and the drafting happen before anyone sits down. See how it works for your property at heybutler.io.